What Is a Marketing Bot And Why Use it

What is Marketing Bot? It is a software used by a business to carry out certain marketing activities automatically. To get ready for the planned how-to of marketing bots, there are three things you should understand about marketing chatbots.

The main things to note are;

  1. A marketing bot transfers out marketing tasks automatically.
  2. A marketing bot operates informal interaction to carry out these marketing tasks.
  3. To make a marketing bot, a marketer does not need to write code, they can use a visual chatbot builder.

What exactly is a bot? 

A bot is a software application that runs automated duties over the internet. Usually, bots have obtained a negative name to marketers as they are frequently associated with bringing fake traffic to a company’s website by imitating page views or clicking on search ads. But, as they have developed and have become much more advanced, marketers are seeing this as a chance to target better consumers.

The Rise of Marketing Bot

Bots can make digital marketing uncomplicated for marketers and start a smooth user experience for purchasers. We already are seeing how bot technology is interconnected with purchasers and how this supplies a practical relationship between a brand and its purchasers.

Lately, you may have run into the term bot and AI artificial intelligence) numerous times. This has appeared as a new marketing channel and is set to affect marketers as they are becoming a strong form of marketing and personalization to provide a seamless user experience.

How Are Marketing Bots Used?

Chatbots are recently leading this growth as brands are incorporating bots into their chat systems. Social networks like Facebook have already incorporated this into their messenger app and numerous brands have established to use this as a tool to associate with their customers.


Spring, a clothing brand, for example, is utilizing chatbots to be in touch with their customers conversationally, as well as being a special shopping subordinate. This provides a more personalized approach to marketing and labels can offer new promotional chances to customers. Moreover, every conversation is logged, which will assist marketers to shape and grow targeted campaigns.


Philadelphia has even created a Facebook page specially designed to persuade customers to use their messenger which provides food inspiration with relevant Philadelphia based recipes with the help of bot technology. This not only makes the life of customers easy but this also promotes the brand on a product level and grows its utilization.

Voice-based intelligence

Apart from chatbots, voice-based intelligence like Amazon’s Alexa is inspiring marketers to make voice skills. This uses a clever personal assistant that is able to voice interconnection, music playback, making to-do lists and other real-time information. Using nothing but your voice, customers can search the web, shop online and have weather reports, etc.

So why should marketers pay attention to this? As purchasers are using their voices to get explore results, this can help brands to get their apps found more easily. Marketers will consequently have to expend more time on character management to make sure what Amazon discover is good and hopefully shows their brand in the top results.


Online stores are continuously discovering new methods to improve customer experience and stand out from their challengers. As a way to achieve this, a few e-commerce brands are looking at bots and AI to make a smoother customer experience. 

A bot, for example, would be a perfect method for a customer to find out more related to the product. They could communicate about product spec, add on items or warranty terms. The rise in e-commerce data could also mean in the future that bots will help brands segment and automate email messaging to specific customers.

Methods to Include Bots in Your Digital Marketing Strategy

Lately, marketing bots have become a well-liked form of automation. Bots haven’t been in fashion for long, so a lot of bot chances are still being surveyed. But there are also numerous methods to incorporate bots in your digital marketing right now.

Check out: What Is an Internet Bot?

Some ways to include bots in any marketing strategy are as follows;

1. Communicate With Website Visitors

This is the handiest, useful and popular bot action. It takes an enormous quantity of work by your hands, but it has a lot of benefits. When visitors come to your site, they want answers about your products or services. If they won’t be able to find those answers, they may never come back.

Helping your possible customers is the first concern, but that can be hard if you have small customer support or sales team. This is where bots enter in and save the day.

2. Certify Our Leads

Lead management can frequently give you a headache. Leads sometimes need a lot of care, and while it’s worth the result, it’s also quite tiring.

So why not have a bot do it for you?

You can program sets of questions to discover out where a purchaser is in the sales funnel. This works quite well, and frequent, your purchasers won’t even know the fact that they’re talking to a bot.

3. Organize Your Team

There’s always a definite quantity of friction that happens within teams. Getting everyone on the same page will lessen that friction and help you do everything finer. Bots like Standup Bot and Nikabot make that task a lot stress free and simple. These bots help you trace what everyone in your team is up to and keep everyone upgraded.

4. Personalize the User Experience

A fact is that the customers love personalization across the board. If you’re not offering that customized experience, you could be losing out to your competitors. One way that bots get personalized is to offer “quizzes” or a sequence of queries.

5. Integrate Bots With Messaging Platforms

This is where bots really glow. Chatbots are the most favored with messaging platforms. That makes a lot of sense. After all, most bots are made to communicate with your customers. Specifically, there are many bots available for Slack and Facebook Messenger.

Image credit: Adweek

Posted by aleem11

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